The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent truly is the next generation in soft plastic technology!

Proven Worm Profile: Crafted with an authentic segmented body shape that perfectly mimics a natural earthworm. The tapered head transitions smoothly into a ribbed mid-section, creating the classic worm silhouette that bass and other predatory fish instinctively recognize and attack with confidence-building consistency.

MaxScent Technology: The revolutionary material releases more scent than ordinary plastic baits, creating an irresistible scent cloud that draws fish from greater distances. The ultra-realistic texture and natural matte colors fool even the most pressured fish, while the soft yet durable construction provides lifelike action on every cast.

All-Around Performance: Designed for versatile fishing applications, the balanced body creates natural undulating movement that triggers strikes in both shallow and deep water. The enhanced hook-setting properties ensure solid connections, while the durable material provides consistent action and multiple fish catches on each bait.

Stop settling for ordinary plastics that fish have seen a thousand times, and upgrade to the proven fish-attracting power of MaxScent technology. The combination of time-tested worm design, revolutionary scent dispersion, and reliable performance makes the Hit Worm the perfect foundation for any angler's soft plastic arsenal.